April 10, 2023
Introducing Customer City: Revolutionizing CRM Data Quality Management
Are you tired of wrestling with messy CRM data that hampers your sales and marketing efforts? Enter Customer City – your one-stop solution for pristine data quality and CRM confidence!
Data, data everywhere but not a drop of accuracy to drink
that's what most B2B sales and marketing teams can relate to. The CRM database is the backbone of sales and marketing, but when it's filled with dirty, inaccurate, and duplicated data, it can lead to failed campaigns and missed opportunities.
Customer City's secret sauce lies in its unique Confidence Score System, which is so much more than just a pretty number. Let's break down how Customer City is shaking up the CRM data quality management game!
The Confidence Score System
Think of the Confidence Score as a trusty yardstick, measuring the health of each CRM record on a scale of 0 to 100. This simple yet powerful metric helps you identify which records are reliable and which ones need a little TLC.
Our customizable Confidence Scores are the result of advanced algorithms and custom logic that assess your CRM data across four dimensions: completeness, uniqueness, validity, and timeliness. Each violation of your business rules deducts points from a record's score, making it easy to spot and fix problematic data
Data Anomaly Detection
Customer City's data anomaly detection is like Sherlock Holmes on steroids. Our system continuously monitors your CRM data for incorrect or unusual values, updating Confidence Scores accordingly.
But wait, there's more! With machine learning implementation, Customer City will autonomously identify issues and notify data owners, making your CRM data quality management smarter and more efficient.
Rule Management: Create, Edit, Activate, and More
Crafting the perfect set of business rules has never been easier. Customer City offers seamless rule management, allowing you to create, edit, activate, deactivate, and delete rules with just a few clicks. And the cherry on top? Whenever you apply changes to a rule, our system reprocesses the data to recalculate Confidence Scores.
Seamless CRM Integration
Customer City plays well with others. Our pre-built connectors integrate effortlessly with various data sources like Salesforce, marketing automation platforms, and third-party data providers. Say hello to harmonious data quality management!
Why Choose Customer City?
In a world where data is king, Customer City offers a competitive edge by making CRM data quality management a breeze. Sales and marketing teams can now focus on what they do best while our app takes care of the nitty-gritty details.
It's time to revolutionize your CRM data quality management with Customer City. Don't just take our word for it – experience the magic yourself!
Ready to elevate your CRM game? Hit the "Schedule a Call" button and let's chat about how Customer City can empower your sales and marketing efforts with top-notch data quality. 🚀
Your Next Step
Ready to see Customer City in action? Schedule a call with a member of our team for a free one-on-one demo today!